John Krasinski’s ‘IF’ probably imagined a bigger opening weekend than this
Ryan Gosling and a bunch of imaginary friends took the No. 1 spot … but likely dreamed of more.
Hello! Welcome to The Box Office Report for the weekend of May 17-19, 2024.
1. IF
Weekend gross: $35M
Total domestic gross: $35M
Last weekend: New release
Percent drop: NA
The marketing push for IF has been a big one. It feels like there have been a ton of commercials for the movie in addition to a premiere that featured a giant, purple imaginary friend. (Which disappointingly was not Steve Carell in costume.) All of that work got director/writer John Krasinski and star Ryan Reynolds a $35 million opening weekend.
If you’re imaginary a great opening weekend, you’d probably imagine a bit higher.
IF’s $35 million debut ranks behind both A Quiet Place ($50.2 million) and A Quiet Place: Part II ($47.5 million) when looking at Krasinski’s young directorial career. The man knows how to craft inexpensive movies that do well in theaters. IF, a movie that isn’t based on a preexisting property or franchise but still had a $110 million budget, didn’t keep that streak going.
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